There is no question that the web has changed the way we do business and conduct our personal online presence . The power of high speed data calculations and instant communication have enabled incredible developments. The technical landscape has also developed the conditions for advanced means of sabotaging, stealing or otherwise exploiting others’ work. Information...
Business Metrics – A term that provokes much angst and discussion. Analysts are constantly trying to come up with the next new “All successful businesses use this” for understanding your business practices perfectly, and how to keep from ever making a mistake. The truth is we can’t stop ourselves from errors in our business practices...
In the bad old days (which really are not that long ago!) the digital marketing landscape was a free-for-all where instant ‘experts’ touted their money-making formulas (think snake oil salesmen) and convinced followers into spending thousands for coaching programs and /or services that didn’t work. Of course, without metrics for measuring the ROI of digital...
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