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The internet takes central position in most organisations’ marketing strategy today, however the more active we all are, the more saturated the market it and more suffocating it seems. The upshot of this means that advertisers now have to be a little more creative and work a lot smarter (and be more relevant) in...
Channel 5 is looking to find entrepreneurial couples and families planning to start a business for a new documentary. The show will focus on aspiring business owners who are relocating to a new UK location and “leaving the rat race” for a career and lifestyle change. This change could be starting a bakery in a...
When it comes to SEO, arguably there is nothing more important than blogging. In order for content to rank well, there has to be content in the first place and multiple industry leaders have shown that companies that blog regularly – therefore giving their audiences fresh content at regular intervals, do better than companies that...
So you have heard of “Pinterest”? Maybe you saw our previous post about why Pinterest is important for business? No? well you need to know that it has rapidly becoming a big deal in the business world, with even companies like McDonald’s, Wal-Mart, Nike and GE using it to promote their interests. Essentially, it’s a visual...
Regular readers of this blog will know that I have a Social Media Management company and that we have just launched a Pinterest connection to allow our users to post, schedule post, research and analyse Pinterest, in addition to the Twitter, Facebook and Linked In services we already had. In our beta testing, we were...
Pinterest is Launching on InstaSocial Today !! The wait is finally over. We’ve been testing and teasing this for quite some time, and although it wasn’t out as early as we were hoping, we’re very proud to announce its integration with our ISocial media dashboard today. [icegram campaigns=”423″] Create, Schedule and publish great content and...
Businesses actually do know the importance of personalisation – when was the last time you received a business email addressed to Sir / Madam or another generic format? True personalisation is more than just customising a promotional email or newsletter with each customer’s first name; it’s about creating unique experiences for each and every customer. In today’s...
On Wednesday 17/2/2016 Twitter identified and has subsequently applied a fix to what it described as a “password recovery bug” that has exposed nearly 10,000 accounts on the microblogging site. The bug affected the password recovery systems for about 24 hours. The bug had the potential to expose the email address and phone number associated...
[icegram campaigns=”407″] Social Media Marketing is about reaching your potential customers and invoking a change in their behaviour and giving them a call to action. The only way to truly make that shift in perception is to be where people are engaging and spending their time. So why are so many business owners reticent to...