So you have heard of “Pinterest”? Maybe you saw our previous post about why Pinterest is important for business? No? well you need to know that it has rapidly becoming a big deal in the business world, with even companies like McDonald’s, Wal-Mart, Nike and GE using it to promote their interests. Essentially, it’s a visual search-engine, as well as something of a poster-child for online marketing. But it’s not just another trendy social media company; it’s a giant, and it’s getting bigger and stronger every day.
Created in 2010, by September 2015 Pinterest had already surpassed 100 million active monthly users, and was valued at more than $11 billion dollars! With that kind of growth, it’s no surprise that businesses of all kinds and sizes are rushing to “pin” their products, services, and brands to the hearts and minds of Pinterest users all over the globe – and in February 2016 our own Social Media Management Company, InstaSocial, launched a full integration from our bespoke Social Media Dashboard to enable our users to Post, Schedule posts, research trends and analyse their activity on Pinterest in addition to the existing Facebook, Twitter and LinkedIn services.
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So the only question left is: why aren’t you?
Maybe it’s because you’re not familiar with Pinterest, and creating and using an account seems intimidating. If that’s the case, relax; it’s actually pretty easy. Sit back and let us show you, step by step, just how easy it is to get your business on Pinterest.
Creating A Pinterest Account:
First, go to https://business.pinterest.com/en, then click the big red “Sign up” button.
Recommended Settings
Search privacy: off (default)
Leave this alone so Google (and everybody else)can find your pins.
Username:
Determines what your Pinterest url will be. You can try changing it, but if somebody else has already claimed that address, you’ll either have to think up another one, or just use what’s already in the box.
Notifications:
Choose if you get notifications from everyone, or just people you follow. Decide if you want individual notifications (1 email each time something happens), or a digest email once a day.
Choose if you want desktop or phone notifications.
Tip: You can’t link a Facebook Business page to a Pinterest Business account, only a personal account. This might seem like an inconvenience, but it actually protects you from having some random yahoo claim your page. You can, however, link a personal Facebook account, as well as various other social media accounts.
Pins and Boards
Now that you have an account, you need at least 1 pin, or else why are you even here? Pins are like posts, in that you enter information, add a sweet picture or two, and release your creation into the wide world, hopefully driving customers to your business or website in the process. Of course, you can’t have a pin without a board to actually pin it to.
Creating a board:
Pins are always attached to boards. You can have as many boards as you like, but if you want to pin anything, you need at least one to start with.
To create a new board, go to “my profile”. Click “boards”. There will be a button that says “create board” on the bottom. Click that and fill out the information. Make sure it is not “secret”, or nobody will be able to see it.
If you would like help setting up your social media accounts or a strategic review Contact us at Instasocial.co.uk or if you want control all your social media from a single dashboard which lets you post, schedule posts, research your competitors social media presence, and analyse the productivity of your social media activities – signup for a FREE ISocial Dashboard!
