[icegram campaigns=”407″] With the success of Social Media and the increase of social media marketing, the death bell of Email marketing has been rung prematurely! Email Marketing is a topic that is consistently changing. Not only are email marketing tactics constantly evolving, but what consumers want from an email marketing campaign is very fluid. One...
[icegram campaigns=”423″] Inbound marketing should change the way startups build their customer base. Quite a statement, but think about it. If marketing is a conversation, inbound marketing means the conversation comes to you — or in traditional lead conversion terminology, a visitor becomes a lead becomes a customer becomes a loyal customer. As a startup,...
O2 has announced that it will open two new larger concept stores in Manchester and London with customer experience at its heart New store on Manchester’s Market Street opens today as O2 calls for the mobile phone industry to lead the digital revolution on the high street A second store is set to open in...
We know that small business owners to comprehend the importance of social media in engaging with customers and improving conversion but often lack the expertise of incorporating digital marketing resources into their businesses. Let’s have a look at 5 5 quick tips on how you can refine social media for your business: TIP #1- Identify your...
With over 2,460,000 pieces of content being shared every minute on Facebook alone, how many posts do you think your customers see on Facebook and Twitter and other social media platforms every day? On average individuals click on less than 10% of the content they see! They’ll look past links that were posted by random...
In the bad old days (which really are not that long ago!) the digital marketing landscape was a free-for-all where instant ‘experts’ touted their money-making formulas (think snake oil salesmen) and convinced followers into spending thousands for coaching programs and /or services that didn’t work. Of course, without metrics for measuring the ROI of digital...
Ecommerce traffic is shifting. In 2015 the shift towards mobile asserting itself as the dominant user device for shoppers became unavoidable. According to an IMRG report from February 2015, visits to ecommerce sites via smartphone and tablet devices accounted for 45% of all ecommerce traffic in the UK. The UK retail industry is sacrificing £6.6bn...
What is YouTube CEO Susan Wojcicki’s favorite video? Definitely the one which convinced her Google needed to buy YouTube and six months after the video was posted, Wojcicki led Google through the $1.65 billion acquisition of the video sharing site. She’s loved YouTube since she watched this video, and was named its CEO in February 2014. In 2006, Wojcicki...
Marketing is about taking customers on a journey. You create a set of experiences for your customers and your aim as a marketer is to convince them to stay with you for the ride and take the action you want (op-tin, share, purchase or whatever your “Call To Action” is looking for) at the “destination”...
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