With over 2,460,000 pieces of content being shared every minute on Facebook alone, how many posts do you think your customers see on Facebook and Twitter and other social media platforms every day? On average individuals click on less than 10% of the content they see!
They’ll look past links that were posted by random people or businesses they follow (which they’re probably not actually too interested in) or links that they don’t even see because they’re camouflaged in the middle of an avalanche of hashtags and text.
Much noise is made about how good social media can be for you business, which is undoubtedly true. However it is not great for your business when your potential clients and customers are scrolling past your posts, tweets and links without a second thought but we know that posting your content on social media, or sending it out in an email, is crucial in today’s ultra-connected world. So what’s the solution to getting your content noticed on cluttered newsfeeds?
Visuals.
Using photos, videos, or graphics is a creative way to get your audience to click on your links and other content that you share. It’s a lot harder to overlook a link when it’s promoted by a colorful, interesting image instead of drowning in a sea of text.
But don’t just take my word for it, HubSpot has a handful of stats that prove it:
- Visual content can give your posts up to 94% more views if you add compelling visual elements and graphics.
- The brain processes visual information 60,000 times faster than the time it takes for the brain to decode text.
- With detailed images, you can get the attention of up to 67% of your targeted audiences
Another compelling statistic from Twitter states that Tweets with images receive an astounding:
- 18% more clicks
- 89% more favorites
- 150% more retweets
Now that you know why images are important for your business to use on social media, check out the infographic below to learn the dos and don’ts of creating images that compel your audience to click, share, like, tweet, comment, etc.! Happy posting!
