What is Social Engineering? Social engineering is a non-technical strategy cyber attackers use that relies heavily on human interaction and often involves tricking people into breaking standard security practices. The success of social engineering techniques depends on attackers’ ability to manipulate victims into performing certain actions or providing confidential information. Today, social engineering is recognized...
Social Media popularity and influence is big business, I checked this morning, I could have purchased 4,000 new followers on Twitter for less that a price of a Costa Coffee and 2,000 friends on Facebook for another £5. The Dark Web is more forthcoming, if I am willing to shell out £3,000, I could have...
Without doubt, changes in technology have affected how family and friends interact with one another and the changes continue as platforms evolve. Some would say that in business the effects are even more profound, and the results are more permanent. If you narrow your sights further and focus on social media alone, the effects are incredible....
Regular readers of this blog will know that I have a Social Media Management company and that we have just launched a Pinterest connection to allow our users to post, schedule post, research and analyse Pinterest, in addition to the Twitter, Facebook and Linked In services we already had. In our beta testing, we were...
Brainstorming seems to be part of every manager and leaders toolkit and undoubtedly, for many situations, brainstorming is a useful tool – however brainstorming is often utilised to encourage innovation but is it really the way to encourage creative thinking in 2016? Merriam-Webster defines brainstorming as: a group problem-solving technique that involves the spontaneous contribution...
[icegram campaigns=”407″] Now, don’t get too excited! Finally! The best update for those of you who have several Instagram accounts has arrived. This will allow you to use both of them at the same time without having to log out or use other apps, making life easier for those of us who run businesses, have...
[icegram campaigns=”407″] According to Cloud commerce software provider Demandware, consumers aged 18 to 34 are more likely to buy items based on what they see on social media sites such as Facebook, Twitter and YouTube. Demandware’s survey that found 77% of consumers between the ages of 18 and 34 in the UK are more likely to...
The Big Venture Challenge is an 11 month campaign supporting ambitious, high potential, social entrepreneurs to raise investment and rapidly grow their ventures by providing them with access to business support, expert connections and matched funding. Winners will get the chance to access seed investment if matched by loans or equity from co-investors, as well...
We know that small business owners to comprehend the importance of social media in engaging with customers and improving conversion but often lack the expertise of incorporating digital marketing resources into their businesses. Let’s have a look at 5 5 quick tips on how you can refine social media for your business: TIP #1- Identify your...
With over 2,460,000 pieces of content being shared every minute on Facebook alone, how many posts do you think your customers see on Facebook and Twitter and other social media platforms every day? On average individuals click on less than 10% of the content they see! They’ll look past links that were posted by random...
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