[icegram campaigns=”423″] Maybe you’ve just had your light-bulb moment, revealing an idea that will change life as we know it. Perhaps you have just been lost your job and don’t want your livelihood in someone else’s hands anymore. Or maybe you just want to take a shot at working for yourself for a while. At...
[icegram campaigns=”423″] Inbound marketing should change the way startups build their customer base. Quite a statement, but think about it. If marketing is a conversation, inbound marketing means the conversation comes to you — or in traditional lead conversion terminology, a visitor becomes a lead becomes a customer becomes a loyal customer. As a startup,...
SMEs need to innovate to compete in the regional, national and global markets. But how do business owners innovate when they are pressured by so many issues? SME growth in the U.K. remains strong although Start-ups fare poorly in terms of access to credit, technology, and skills. A practical innovation framework I use is that of...
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